Skin Care's Limitation And How You Can Avoid The Hypes
In this day and age, we often search for instant gratification. We want to find a date tonight? There’s an app for that. We want a specific product from a specific brand? It can be delivered to your door by the next day. If you want to watch a specific movie, you might be able to pick up your phone, and watch it within minutes of having the urge to do so.
However, when it comes to skin care, it’s important to remember that some of the “magic” solutions simply do not exist.
While plastic surgery might do more to “fix” whatever insecurities that people may have, when it comes to actual skin care and the healthy thing to do, one must remember that there is never one magic and all-encompassing solution.
It’s important to keep in mind that the skin doesn’t require one ingredient to suddenly turn back the hands of time and rejuvenate you, so that you look like a teenager again. It simply doesn’t work that way. Of course, as you age, this means that less blood vessels actually enrich your skin with nutrients, which is why aging takes its toll on every human being, even it affects some less than others. The skin is extremely complex, and its needs are varied, and there isn’t one product or one vitamin that is an end-all and be-all to fixing the problem.
Of course, even if it isn’t true, the idea that one product can solve your skin care issues certainly would serve the advertising industry. No skin company would love to tell their customer, “Hey, no matter how good our product is, we really can’t solve all your problems”.
It is up to the customer to be knowledgeable about their own health, but of course, no beauty company wants to necessarily inform their customer that their products can’t take care of all of their issues. It’s better to simply hire supermodels, show testimonials, and run a commercial for revenue than to go out of their way to explain that not every product is perfect.
It certainly wouldn’t serve the purpose of the advertisement.
It’s important to note that some people choose to go the route of cosmetic surgery instead of really focusing on their skin care. This isn’t “skin care” at all, and this should be emphasized. This simply is, often, cutting skin and then tightening the rest of it. This is a very temporary fix to a problem that could lead to an extremely unnatural face.
There are various celebrities with clear evidence of this, and some may have even expressed regret at the surgery. However, it is a decision that stays with them. It is imperative to remember that many people found the limits of skin care frustrating, and thus turned to a solution that ultimately, wasn’t a healthy one.
There are many people that might swear by a certain ingredient or product.
While there have been all sorts of herbs and medicines that helped skin care for centuries, it should be noted that in the past, people used whatever was available to them. There is simply no comparison between ancient civilizations, for example, and the resources that we have today. This often creates a cognitive bias with the customer.
We see cognitive bias all the time in consumer behavior. If you already have a positive association with a product or an ingredient, you might begin to believe that it affects you positively more than it does. In fact, this can even lead to a placebo effect.
The placebo effect is exacerbated in skincare because of the luxury effect.
Essentially, customers believe that their skin is actually better than it is, because of the certain product that they use. Ironically, this often means that customers pay more for a product that they believe is helping more than it really is. This might be because a respected friend recommended the brand, a certain celebrity that they love endorses the brand, or because the packaging appealed to them for a certain reason.
It is important to remember that these factors can influence your decision, but to separate them from the idea that they are actually providing benefits that they aren’t. Of course, when it comes to the cosmetic industry, this can be even more effective when companies are hinting that their products actually do more than they actually accomplish. This can often lead to customers that feel deceived, and has even led to lawsuits and settlements from these companies.
We all know that companies tend to go with the consumer trend.
There’s a reason why fast food restaurants started offering healthier options. It’s because it was very clear that the public wanted an option that they can feel comfortable and confident about, when it comes to their family. Similarly, the skin care industry relies on such trends.
This might be a particular ingredient that is “hot” at the moment, it might be the fact that the product features no preservatives, which can be misleading – because preservatives often might be necessary with a certain product. A perfect example of this is how companies often use certain ingredients as bases, without ever elaborating that there might be more preservatives involved.
The trend of “greenwashing” indicates that the more “natural sounding” the brand is, the more chance that they might be hiding preservatives. Even if the preservatives aren’t harmful, it is still important to point out that this is very deceptive.
It is important to be an informed consumer, and an informed consumer knows how much skin care companies are eager to take advantage of people who are either insecure, don’t know any better, or don’t care to know any better. We all understand how advertising works, and we all might appreciate some great packaging.
However, this doesn’t mean that we need to delude ourselves that all of our skincare needs can be reduced to one product or ingredient. The fact is that it simply isn’t true. Our skin is extremely complex, and ever-changing. There is no one thing that could ever change that, and it’s important that we recognize that.